BAHIA PREMIUM

The Bahia Premium Group operates in the state of Bahia, specializing in sauces and peppers with two distinct brands: "Bahia Premium" for the premium market and "La Roça" for the value retail market.

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Our challenge was to deeply understand these two brands, revisiting their mission, vision, values, brand architecture within the group, personas, communication positioning, and design. All of this was done with a focus on national expansion, portfolio consolidation, and business growth