SÔ ANTÔNIO

Project developed for Sô Antônio, a specialty coffee brand from the Serra da Mantiqueira, Minas Gerais. Founded in 1952, the project repositioned the brand for contemporary audiences while preserving its heritage and origin.

 

The logo was redesigned based on the brand’s founder, Mr. Antônio, creating a distinctive symbol that reinforces tradition, authenticity, and recognition. We built the complete identity system, logo, color palette, typography, illustration, iconography, and graphic universe, combining editorial photography and warm earthy tones to express sophistication and provenance.

 

The project also included packaging design, brand guidelines, and applications across physical and digital touchpoints, ensuring consistency, scalability, and a strong brand presence.