MAZE
GABRIEL WICKBOLD
City
São Paulo, Brazil
TYPE OF CLIENT
Artist
CATEGORY
Visual identity
Stepping into Gabriel Wickbold’s mind and visually translating the essence of "Maze" was the starting point for this project. The exhibition, held at the Museum of Image and Sound (MIS) in São Paulo, explores the relationship between identity and genetic heritage, revealing a labyrinth of memories and ancestry.
The visual identity was designed to reflect this intricate entanglement of time and stories: the logo, inspired by a maze-board, instinctively guides the viewer’s gaze, while the intense presence of red symbolizes the vital energy that flows through generations.
Every design element invites the audience to embark on this journey of self-discovery, between reality and imagination — from the vibrant color of the exhibition rooms to the pattern created.
